Today in class we began analyzing the rhetoric of campaign commercials. Isn't it interesting how much they've changed over the years? Next week, each of you will present an analysis of a presidental televison ad campaign from the past sixty years. Be prepared to present beginning Monday, but be aware that you may not present until Friday.
1. Go to http://www.livingroomcandidate.org/ and research the various campaign commercials from your selected year.
2. Select one commercial from each candidate that you feel best illustrates the use of rhetoric.
3. You will present your clips to the class and then orally analyze the tone, audience and purpose. Obviously, the audience is American voters, so I’m looking for something very specific.
4. Identify and analyze the effectiveness of the rhetorical strategies. Specifically, I’ll be looking at how well you analyze the imagery, diction, logical fallacies and appeals to ethos, pathos and/or logos.
5. Feel free to create a handout or PowerPoint presentation to enhance your presentation to give to your classmates.
Additionally, we read "Politics and the English Language" by George Orwell. p. 540 of the Norton Reader. TAP it. p. 550 #1, 2, 3.
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hey ms. wheatley
ReplyDeletedo you have the sign up list?
because im second guessing on which year i signed up for.